Google Ads, Social Ads, Rebuild of Website and Search Engine Optimisation and Google My Business Listing secures a solid brand position in the Wollongong market for 1st Choice Mechanical.
1st Choice Mechanical took on a complete digital marketing campaign with a focus on lead generation and brand awareness that has driven quality leads into the business with conversion rates at a strong rate.
Client: 1st Choice Mechanical.
1st Choice Mechanical is a long established and reputable business delivering mechanical service repairs to Wollongong and surrounding areas. The customers main aim was to be one of the two top mechanical car repairs in Wollongong and by adopting a strong digital marketing plan. The point of difference was friendly service, combined with competitive rates. When people repair cars they want to be in and out quickly with a minimum of fuss. Adopting social media, website, and google my business listing provided a platform to deliver messages of special offers, showcase all the different mechanical services and create a strong community with the region of Wollongong. 1st Choice Mechanical needed to deliver their marketing messages out to existing and new customers the opportunity to find information when they needed it. To do that they had to focus on where the customers where connecting and that was on those platforms.
1st Choice Mechanical purpose is to offer service to its customers that is professional, friendly, and reliable. Servicing a wide range of motor vehicle brands, they are able to cater to most car owners.
Both the customer and our digital marketing agency Add Nett came together to ensure their digital and content marketing strategy placed them at the forefront of car repair industry in the region. They understood they needed to be one of the two best car repair shops in Wollongong.
1st Choice Mechanical Repairs decided that using digital marketing would be a great way to position information to the audience on its website through blogs, social media platforms and google business listings. This provides touch points at every section of the lead funnels to drive education, information and buying messages to customers.
Add Nett ensured that 1st Choice Mechanical websites were mobile-friendly and optimised for maximum performance along with all other devices such as, laptops and tablets. This is perfect for being able to specifically target locations, industries, and job profiles along with other demographics. These demographics are easy to adapt so that one can gather more information.
Another key reason that 1st Choice Mechanical decided to adopt a digital plan was to establish the brand in Wollongong. Once a potential customer entered information via the various channels, they were able to retarget them with relevant ads based on their actions.
1st Choice Mechanical provides mechanical repairs to cars all over Wollongong and surrounding areas, the marketing department decided they needed to brand the business in the area.
The overall strategy that was designed was to focus on brand, 1st choice in services, customer experience and quality work. The immediate goal was to generate leads through the brand message.
Since Add Nett started working closely with 1st Choice Mechanical, they have seen a 100% increase in leads within a 90-day period. This type of campaign has seen a significant increase in online activity.
Mandy and Andrew Humphries.
“ Car repairs, maintenance and servicing of motor vehicles are essential to the everyday activity of most people – these are services that help them carry out numerous tasks each and every day.Customer when going to a car repair shop want things to go smoothly, efficiently and without stress and fuss. We are in the business of helping people keep their cars on the road. This adds real value to our customers everyday lives. Add Nett has helped us tremendously by building our brand through the extensive range of digital solutions. ”