It can’t be denied that a lot has changed in the search engine optimisation industry. Most strategies that were effective before no longer work today. Despite that, there are still several fundamental principles that remain unchanged.
One good example is choosing the right keywords. Though keyword targeting for the sake of marketing and keyword ranking is no longer effective, picking the right keywords still works. However, that only makes a very small portion of SEO.
Here, we’re going to discuss a few effective SEO tips you want to apply to your website in order to increase your ranking. They’re as follows:
Create Quality Content for Your Readers
Content marketing no doubt has a ton of amazing benefits. However, a lot of content creators and bloggers failed to capitalise on this. Instead, more and more of them are going back to the old SEO method where they focus on target keywords in order to drive traffic to their websites. If you’re one of them, then it’s time to change your strategy.
While search engines love quality content, you must prioritise your readers first when it comes to content creation. You want to write for them, as they’re the ones to buy your products or subscribe to your small business services – not to crawl the web.
Use Relevant Keywords
The use of the right keywords is important. While you want to use keywords that define what your website is about, you should also consider those that your potential visitors are looking for. Additionally, you want to make sure your keywords are relevant so that search engines won’t get confused when indexing your website.
In this case, you want to use both LSI (latent semantic indexing) and long-tail keywords in order to improve your ranking. Long-tail keywords tend to be more specific, and when used properly, will increase the likelihood of receiving more visitors to your website.
Meanwhile, LSI keywords are those related to your main keyword. They will be the ones to help search engines learn more about what your website is all about.
Create Relevant Meta Descriptions for Your Pages
Perhaps one of the most important SEO strategies that people don’t use is the use of relevant meta descriptions. In case you’re wondering, that is the first section people will see in the search results pages.
Google generally prefers unique content and penalises sites with duplicate content, and the same applies to meta descriptions as well. However, even if you’re not penalised right away for doing so, it could still mean that you’re providing poor user experience to your visitors.
Therefore, you want to create unique and relevant meta descriptions for each of your pages. If your website is about marketing, then you want to create a unique description for your marketing page and a separate meta description for your sales page.
Contact Add Nett for more information at www.addnett.com.au
SEO is an ever-changing landscape, and it requires you to adapt to the changes in order for your website to stay relevant and visible in the search engines. By using the right SEO tips, and applying the ones we mentioned above, you’ll be able to increase the visibility of your website in the search engine results pages, even if it’s just a little.