Reach your target audience online

FAQ’s

Frequently Asked Questions

Websites

Why is a website so important for marketing your business?

A website is the foundation of all digital marketing. It provides an informative online presence which can reach more consumers. This is a great opportunity and platform for you to showcase your business and vision to potential customers and consumers. A high-performance website helps your visibility and presence online, leading to customers and consumers building trust in your brand, products, and services.

What website platform is best for SEO?

Our preferred platform is WordPress.com for the following reasons. It’s flexible and changeable to adapt to the ever-changing digital landscape. It’s user friendly and provides the most up to date themes for any industry. It tends to rank well with search engines like Google especially due to its mobile responsiveness. The support and service for you as the customer is exceptional and first rate. WordPress also aligns with best practices around SEO, Google Ads and Social Media processes.

How do you drive traffic to your website?

There are several ways of driving traffic to your website – building a strong foundation of relevant keywords, keeping your content fresh and submitting your site to search engines like Google, Yahoo or Bing. Also, building out your backlinks, researching your competitors, using the social media like Facebook, Instagram, LinkedIn, Twitter; You Tube, and email marketing will attract traffic to your site.

Why is page speed important for a website?

Page speed is the length of time spent to display all the content on a specific page. It describes how long a browser receives from the server the first batch of information to upload content to the website. Page speed is important for a website because consumers like faster pages – they are more efficient, thus providing a better user experience. Therefore, they can obtain useful and informative information as quickly as possible.

How to gain credibility with your website?

When your website establishes credibility, you have more chances of having loyal customers. Here are some ways to establish reliability and trustworthiness. Make sure your website is appealing to visitors; it must have a physical address and contact information, and that your content is always kept updated and relevant. It also must be simple to navigate and structure in way that content is fresh, informative and helpful.

SEO (Search Engine Optimisation)

How does SEO work?

SEO is a strategy in digital marketing that focuses on the presence of your website on Google, Yahoo, Bing, Yelp, and other major search engines. Search engines have crawlers that gather information, so they will know what your website is all about. That way users who visit your site, not only able are able attain the information they are looking for, but they will also like what they see and engage with your site.

What are keywords for SEO?

Keywords for SEO are the words and phrases that searchers type into the search box to find what they are looking for. The relevant keywords help the searchers get connected to your site. An example of a keyword phrase is “ladies ‘leather wallet” if you are looking to buy a wallet made of leather material. Therefore, keywords are critical for your business to rank highly in organic searches on major search engines.

Why is blogging important for SEO?

Blogging helps improve the quality of your SEO by positioning your website as the best answer to the queries and solutions to problems of your potential customers. Blog posts give you the best chances to rank highly in search engines and consumers will be attracted to visit your website, again and again once they find helpful information in it, without trying to sell to them.

Why SEO improves your website performance?

SEO will always be beneficial to the performance of your website once you implement a strong, quality search engine optimisation program. With strong competition in digital marketing, SEO is critical to your website’s presence on the internet and its performance. Through SEO, your brand will have the opportunity to be viewed across a large audience.

What is front- and back-end SEO for your website?

Front-end SEO is also called the “client side”of the website that consumers directly interact with. It is the text colours, styles, graphs, images, tables, buttons, and navigation menu that users experience. Back-end SEO is the “server side” that stores and arranges data. This is the part that you cannot interact with, as it doesn’t come in direct contact with the users. It’s the technical component of your website.

How does a Google Listing help my SEO?

In a marketing world, it is important that your website is visible to potential customers. A Google Listing allows your business information to appear at the top page of the search result. It is a free, detailed, insightful, and easy to use tool that will boost the reach and ranking of your SEO. Most importantly it is a Google listing which can only assist with Google rankings.

Google Ads

Why use Google Ads

Using Google Ads allows you to create online ads for your product brand or service to reach a viewership that is interested in what you offer. You can determine the geographic area you want to target with Google Ads, whether it be local, state, country or overseas. With over 5 billion searches a day on Google, you can help consumers find the solution to their problems, therefore, they are more likely to choose your product or service over your competitors.

How to get Leads from Google Ads

With Google Ads, you can promote your product or services on the Google paid search network. This means that you can gain a lot of opportunity and traffic on how you can better target your marketing campaigns, so that your brand gets in front of the right people at the right time. With a dedicated campaign manager, you can optimsie your ads to gain the right type of enquiry.

How does the cost work for Google Ads

When it comes to cost, Google Ads is also a customisable platform – where you can control your ad spend. You can reduce it or increase it as you deem fit. This is the reason why this flexibility on the pricing of Google ads, serves as its number one benefit. The average cost per click (CPC) for Google Search Network is dependent on the industry and goals of the business. As a general rule the return on investment is quite strong.

Why Google Ads drive Leads

Searches these days are predominantly performed on mobile devices, depending on the industry. If you utilise all the platforms that are provided by Google Ads, you can generate more leads for your business. In Google Ads campaign, you can also to set up your main competitors to set up a discovery to understand their campaigns and strategy. Campaign managers track these results to understand how to best position your company in the rankings.

Are Google Ads worth It for your Business

When used correctly, Google Ads can help your business gain top ranking positions across the nominated categories. Learn to choose the right keywords and budget to find your way to the top of the search engine results page. Your business can be placed in front of your possible customers at the exact time that they are looking for your products or services.

Social Media

What Is the Best Social Media Platform for your Business.

The leading social media platforms available for your businesses are Facebook, Twitter, Instagram, LinkedIn, and You Tube, not to mention many more. By far, Facebook is the largest platform and has the capability to reach the greatest number of people, especially in the B2C market. It has more than 2 billion active users monthly, so it is great for lead generation and targeting of very specific audiences. A platform such as LinkedIn is more suited to B2B as the largest business platform in the world.

How to Promote Via Facebook, Instagram, LinkedIn and YouTube

Every social media platform has their own characteristics and requirements when it comes to use and user base. If you are promoting your products/services on social media, it will be helpful to determine what goals you want to achieve. Remember, FB reaches the greatest number of people, Instagram is the most visual, LinkedIn a professional network, and YouTube can be great with great SEO. Many people also use a combination depending on the industry, product, or service.

How to select the right Social Media Platform for Your Business

Social media is helpful to all type of business, especially in promoting your brand. It expands your reach, integrates with SEO and your ads, and creates a community around your business. There is no right or wrong social media for your business; sometimes its a case of trial and error. As a rule, the industry, product, or service will drive which platform/s you will adopt.

Why Social Media helps you rank on Google.

When you share your posts on social media, your audiences will share them further. Google then will see how often your content is seen on the world wide web. So, by using social media, you are increasing your visibility, improving traffic, and generate backlinks which all contribute to the credibility and ranking of your website. These signals tell Google that your content is current, valuable and useful, ensuring you rank with Google.

How to set up your Social Profile for your Business.

It can be overwhelming to set up your profiles on social media channels. Each social platform has its own requirements and information. For example, for Facebook, they require your cover photo, page name, location, hours of operation, types of business. For Instagram, the same profiles may be acceptable, as FB owns Instagram. Engage a company that can set the right criteria for the required platforms.

How does Social Advertising help your Brand.

Social media is essential for your marketing efforts, these social platforms are powerful tools in connecting with your current and potential customers, and in increasing brand awareness by improving your leads and conversions. The use of social media with digital marketing can create new revenue streams for your business.

Digital Advertising

What Is Digital Marketing

Digital Marketing refers to all marketing efforts that use the internet or electronic devices in promoting products, services and brand. Some types of digital marketing include search engine optimisation, content marketing, social media marketing, google ads, email marketing, and others that connect your brand to existing and possible new customers. Of course, a high-performance website is the core foundation to all these digital marketing strategies.

Why use Digital Marketing services

Digital marketing occurs electronically and online, as opposed to traditional or physical marketing that exist in TVs, print ads, billboards and so forth. What it means is that when your brand uses digital marketing services – blogs, emails, videos, social media and search engines, your brand has the possibilities to reach the right customers at the right time.

How to create a Digital Marketing Strategy

When you’re just starting with digital marketing, it’s important you define your goals and target audience. Next is establishing a budget for each of your digital channels, striking a good balance between free and paid strategies. Conducting a keyword research is a critical factor that forms the basis of all good digital marketing strategies.

Why use a Digital Agency for your Online Marketing

When you use a digital agency for your online marketing, they will provide you with great ideas on what tactics will give best results on your predetermine budget. They will inform you and implement measures to find your target audience as well as valuable research on your main competitors, so you can gain a competitive edge. They also know what kind of content will attract consumers, how they consume it, and then share it across all the platforms and manage it for maximum exposure.

Digital Marketing vs. Traditional Marketing?

Both digital marketing and traditional marketing are being used today, playing important roles in any marketing strategy. The main difference between the two is the medium through which their message is sent. Traditional marketing uses TV, newspapers, magazines while digital marketing uses websites, social media, and whenever you use the internet to connect to customers. Both mediums working together can be very effective.

Why Digital Marketing drives brand awareness

Digital marketing gives your business a personality that is poured into your marketing efforts. Once a consumer or potential customer becomes aware of your brand or business, they recognise it instantly and drive that emotional and loyal interaction. They seek it out to make a purchase and prefer it over other brands. Digital marketing can make your brand a consumer staple and a household name.

Content Marketing

Why is Content Marketing Important

In today’s age, consumers are looking for consistently high quality content when it comes to brands. Content marketing is important in that it provides answers and solutions to consumers’ questions and problems. Through content marketing you can build authority and trust with your audience, as well as improve conversions, generate leads, and connect with your customers and consumers.

How Content Marketing works

The goal of content marketing is to improve the customer experience, generate business leads, and support the goals of your business. It works by offering audiences with useful, relevant, and informative materials like blogs, eBooks, video clips, social media posts, and infographics at the right time in the purchase funnel. It keeps consumers engaged and moves them towards the sales funnel.

Why Content Marketing Drives Brand Awareness

Brand awareness is not only about your brand name. It is also about how consumers understand the qualities that make your brand different from the others. With strong content, you can show your audience what your company is all about and what your company represents. Content marketing drives brand awareness because it highlights the qualities that set your brand apart.

Does Content Marketing drive leads

Yes. In fact, if you want to know how to generate leads for your brand, content marketing is an effective medium. It generates leads (3x) as many as traditional marketing. Content that answers the potential customers’ questions can result in leads for your business.

How is Content Marketing different to SEO

SEO is the technical process that has to do with your website design, structure, and behavior. It’s about the process of increasing quality traffic and attracting the greatest number of visitors to your site. Content marketing is about getting the most online exposure with the use of blogs, videos, graphics, and many others marketing tactical methods. SEO and content marketing together form a strong combination when promoting your brand, product or service.

How Content Marketing and Social Advertising work together

There’s a connection between social advertising and content marketing; and the most obvious one is your ability to promote your site content on your social media pages. Whether you publish content in whatever format, you can always have them shared on Facebook, LinkedIn, Twitter, Instagram, You Tube and other social media networks that you use.

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