If you own a small or medium size business, you want to ensure you target the right potential customers. Therefore, you need to be where users are searching online in order to generate brand awareness, increase leads and in turn those leads to sales. This makes digital advertising a critical part of your marketing efforts, especially in these current times of COVID. It takes your business directly to where your target audience is searching 24/7.
No matter what product or service you are trying to sell, there will always be other businesses selling the same products that you do, to the same customers that you need. The best way to be ahead of the competition is to publish your marketing materials, more often, with creative content and with the right keywords through online platforms, such as the social media, websites, search engines, Google Ads and other programs that people can access digitally.
Google Ads is the biggest PPC (pay-per-click) network out there. It is used, by both large business and small local companies, to drive traffic to their website. PPC marketing is also referred to as search engine marketing (SEM) or paid search marketing. Google Ads and other PPC models work by publishing your ads, which directs online visitors to your website. When your ads start receiving clicks, you will only be charged for every click that your ads receive. Importantly, you have the opportunity to purchase prime real estate on a search engine page like Google, at the top and bottom of the page.
To know how much Google Ads will cost, there are some factors you need to consider. The success of your pay-per-click campaign, depends on your daily budget. This budget and your average cost per click will differ in amount, based on your kind of industry, your audience, how popular are your products and services and the average cost of your service or goods. At Add Nett we can help you calculate the return on investment based on your outlay. The cost per click on Google Ads, averages at around $2-5, this is of course dependent on the business. Both small or mid-sized business spend billions of dollars a year on Google Ads, which speaks for itself on its effectiveness as a form of communication with your audience.
Does Google Ads and search engine marketing or SEM deserve your well-earned money? Yes, definitely. This PPC marketing model offers many benefits to businesses of any size, such as the following:
- Your ads can reach millions of people, where you can turn into leads into conversions.
- You can get instant results, in fact, in a matter of days after your ads have been published. It means that you can generate cash flow towards other important activities needed in your business.
- You are given great flexibility here because you can start, stop and adjust your bids at any time month to month. You can also customise your budget, according to your advertising needs.
Google Ads can take time to master. Instead of spending too much time in growing your business, you can let the experts of Add Nett Pty Ltd take care of your PPC marketing needs. They will dedicate a campaign manager to your account. Visit our site at www.addnett.com.au and check out our services. You can also call us at 1300 Add Nett (1300 233 638) and speak with one of our Google Ads strategists, to help you build your advertising budget. Our services covers, but not lomited to: the regions of Carrum Downs, Keysborough, Dandenong, Frankston, Mornington Peninsula, Camden, Penrith, Narellan, Wollongong, and Illawara Shire as well as the Eastern seaboard of Australia and Amercia.