Google Ads

How Much Are Google Ads

Revenue is important to businesses and so having a great website that ranks well and generates enquiries is essential. Here at Add Nett, we understand that sometimes you can find navigating the digital landscape problematic. That’s why we’re here to help simplify the process and explain where to start.

When it comes to Google Ads, these can be a great tool for content and digital marketing for SEO purposes and to have your website rank highly a web search. But how much do they really cost?

Add Nett delivers bespoke and customised websites and marketing services that allow our customers to showcase their brand to its full potential. We’ve put together this guide to cover the price of Google Ads, why they vary and how they work.

Why does Google Ad price vary?

Google AdsThere is no one-size-fits-all answer when it comes to digital marketing and Google Ads make no exception. The cost for advertising on Google varies considerably and is usually based on your business’s industry, customer lifecycle and current trends.

More competitive industries (such as vertical business services like legal and real estate) are incredibly competitive and clients in these industries are worth considerably more than in other industries. A single customer could yield more than $10k for either service so a cost of $50 makes more sense.

How do Google Ads work?

Admittedly quite daunting, the Google Ads system can be quite confusing.

Google Ads auctions involve advertisers bidding on certain keywords which have been entered by a web user. These have the potential to climb in price rapidly or to score great deals.

Following this is the Ad Rank. Google will calculate each contending ad’s rank to determine where your ad will be placed in the paid results section. This is totalled by multiplying your maximum bid with your quality score (a separate rating of the relevance of your keywords and ads). This is used to tally how much you will pay every time a user clicks on your ad.

How much are Google Ads?

In the case of ad ranks, your cost per click (CPC) is calculated by dividing the ad rank of the person below you by your quality score and adding $0.01. Due to this formula, it is beneficial to work on your quality score to achieve a much cheaper CPC.

The average CPC across all industries and business types and keywords in the US is between $1 and $2.

We take care of business by understanding what matters most for your business. A strong presence on the web with a high-performance website is essential to ensure a strong foundation for all of your digital marketing and marketing content needs. Our state-of-the-art content system development empowers your business with the capability to reach a targeted audience on all devices, such as mobile, laptop, desktop and tablets. To find out more, call us on Add Nett (1300 233 638) or visit us at

We service the Eastern Seaboard of Australia and the USA.