How To Measure Content Marketing?
With the rapid advancement of technology, you can now market your business online through digital marketing. This method of marketing will help you get more traffic, leads and sales and it will be cost effective relative to your return on investment.
There are several techniques that you can use under the umbrella of digital advertising, among them are websites, blogging, search engine optimisation, email marketing, search engine marketing, google ads, social advertising, and content marketing.
In content marketing, you create and distribute relevant, valuable and consistent content, with the aim of attracting a clearly defined audience. Here, you offer readers useful and informative information that provides your audience with insight and value. You use websites, blogs, videos, graphics, and social media posts to attract potential buyers, keeping them informed, educated and up to date, so we have the opportunity to turn them into loyal customers.
Content marketing has a great role to play in the success of your business. Your blogs and social media posts provide information that your audiences need, including answers to their problems or questions. You can connect with your customers to gain their your trust, thus creating an opportunity to improve your conversion rates and generating leads.
As in other digital advertising techniques, it is important that you take time to analyse your content marketing efforts. You should measure how effective your marketing activities have performed. The information that you’ll get will allow you to learn what your audience likes and what they don’t, which will enable you to make the necessary adjustments. If you don’t measure your content marketing efforts, you will never know; which of your strategies are working and which are not.
The following are the key content marketing metrics that will help you to measure your advertising efforts:
Traffic is the indispensable factor in content marketing. This is the number of people visiting your website. However, if nobody clicks on your website, nobody will be able to read your blog posts, no matter how amazing they might be. Without traffic, your content doesn’t have the impact it should.
2. Sales or Conversions
If you just want to increase awareness of your brand, the metric you should focus on should be; social shares and engagement. However, if you want to know how many sales is generated by your content marketing efforts, we have the necessary tools to track all these results in real time.
The audience review reporting tools we employ will tell you, if your audience is engaging with your content and the amount of time they are spending on your site.
4. Social Media Engagement
If you want to know how many times your content is shared on various social networks, you must have a measurement metric on every piece of content where possible.
5. SEO (Search Engine Optimisation) Performance
You can track the performance of your SEO, based on the position of your website page in the SERP (Search Engine Results Page) for a particular keyword or key phrase.
We can help you determine the strategy that is best for your business, working to your set budget for your digital marketing efforts. If you need assistance, remember that the team at Add Nett is happy to help you build on your specific goals.
We service the Eastern Seaboard of Australia and the USA.