IT Support Services.
Search Engine Optimsation plan helps Podium IT with a thriving lead funnel and growth.
Podium IT took on a digital marketing campaign with a focus on lead generation that has driven quality leads into the business with great conversion rates by Podium IT.
Client: Podium IT
Podium IT is an established and reputable business delivering IT support services to the Melbourne and Queensland region specialising in medical care solutions for the industry. However, the owners realised that with COVID-19 it was time to go to a stronger online digital and brand marketing presence. With people of all ages increasingly working from home, and services in the medical industry relying on no contact and therefore more online activity, digital and content marketing has been the primary option for creating more opportunities in the marketplace. Podium IT needed new opportunities to expand the business and give existing and new customers the opportunity to find information when they needed it. To do that they had to focus on where the customers where connecting and that was online.
Podium IT’s purpose is to offer service to its customers that is professional, friendly, and communicable. Servicing small and medium-sized business, Podium IT isa specialist in medical IT Support.
It was at this point they approached the digital marketing agency Add Nett to help them improve their digital and content marketing strategy. They immediately saw the disconnect and moved to fill the gap.
Podium IT decided that using digital marketing would be a great way to position information to the audience on its website through blogs and social media platforms.
This is different than a typical lead generation strategy in which incorporates the website, social media and Google listings to drive activity. This provides touch points at every section of the lead funnels to drive education, information and buying messages to customers.
Add Nett ensured that Podium IT’s websites were mobile-friendly and optimised for maximum performance along with all other devices such as, laptops and tablets. This is perfect for being able to specifically target locations, industries, and job profiles along with other demographics. These demographics are easy to adapt so that one can gather more information. Custom questions were designed to uncover an audience preference which is important information for the sales team. They need to know what part of the Podium IT value proposition speaks to the potential customers, whether it is education, information and buying decisions.
Another key reason that Podium IT decided on a digital and content marketing strategy was to target specific niche of the marketplace. Once a potential customer entered information via the various channels, they were able to retarget them with relevant ads based on their actions. It is important to keep them interested and give quality information.
Podium IT has services all over Victoria and Queensland, the marketing departmentdecided they needed to get more leads and to ensure conversions.
The overall strategy that was designed was to focus on using brand, services and products to increase high quality leads in the medical industry along with other industries. The immediate goal was to generate leads for the sales team to be able to follow up and engage with.
Since Add Nett started helping Podium IT, they have seen a 100% increase in leads within a 30-60-day period. This type of campaign has seen a significant increase in online activity.
“ IT services are essential to the everyday activity of small and medium sized businesses – these are services that help business run smoothly, efficiently and without stress and fuss. We are in the business of helping businesses run smoothly and ensuring their IT infrastructure provides real value to customers and value to the business. Add Nett has helped us tremendously by giving us new leads and avenues of revenue that had been previously unseen. ”