Social Media Trends

Social Media Trends in 2022

Social media is one of the most influential tools that a marketer can implement in the modern age. Because of this, businesses need to keep on top of the hottest trends to appeal to their target demographics. Moreover, this will also engage existing customers and increase customer retention. If you’re looking to get ahead of the trends for next year, below are three of the biggest trends set to make waves in the world of social media.

Social media shopping continues to grow

Since social media networks have introduced shopping platforms (such as Facebook’s Marketplace or Instagram’s Shop feature), more and more online users have been using social media to shop for their purchases. Therefore, 2022 will see the popularity of these tools increase even more. To make the most of this, companies need to start using tools such as Instagram Shopping. Apps like this allow people to easily shop a brand’s photos and videos without redirecting to a website.

Thematic aesthetics take centre stage

Social Media TrendsWith millions of posts being uploaded to social media every day, creating eye-catching content is more crucial than ever. Having a cohesive and clear theme is one of the most successful ways to stand out amid the mindless scrolling. This could be in the form of a set house style, using quotes, or taking quality photos that you upload. Linking to products in your stories also promotes thematic cohesiveness so that your brand is instantly recognisable across platforms.

The influence of social media influencers will change

The power of influencers on social media sites such as Instagram and TikTok has become undeniable and unavoidable in recent years. However, in 2022, how these individuals influence others is set to change. The most notable change is that influencer marketing will shift from the extravagance of luxury lifestyles toward a more niche focus. This will include the individual’s conduct, values, and the message they aim to portray. Businesses that can demonstrate this through social marketing are likely to gain favour with online browsers.

Talk to Add Nett today

To find out more about the most anticipated social media trends of 2022, all you have to do is reach out to the Add Nett team today. We can help businesses maximise their SEO potential. We will drive interactions through digital marketing and social media presences on many of the most popular platforms, including Facebook and Twitter. Contact us now.

We take care of business by understanding what matters most for your company. A strong presence on the web with a high-performance website builds a solid foundation for your digital marketing and marketing content needs. Our state-of-the-art content development system empowers your business with the capability to reach a targeted audience on all devices. To find out more, call us on Add Nett (1300 233 638) or visit us at

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