Social Media Trends in 2022
Social media is one of the most influential tools that a marketer can implement in the modern age. Because of this, businesses need to keep on top of the hottest trends in order to not only appeal to their target demographics but also to engage with existing customers and increase customer retention. If you’re looking to get ahead of the trends for next year, below are three of the biggest trends set to make waves in the world of social media.
Social shopping continues to grow
Since social media networks have introduced shopping platforms (such as Facebook’s Marketplace or Instagram’s Shop feature), more and more online users have been using social media to shop for their purchases, and 2022 will see the popularity of these tools increase even more. To make the most of this, companies need to start using tools such as Instagram Shopping, which allows people to easily shop a brand’s photos and videos without being redirected to a website.
Thematic aesthetics take centre stage
With millions of posts being uploaded to social media every single day, creating eye-catching content is more crucial than ever if you want your posts to stand out. Having a cohesive and clear theme is one of the most successful ways to stand out amid the mindless scrolling. This could be in the form of a set house style, using quotes, or else taking quality photos that you upload. Linking to products in your stories also promotes thematic cohesiveness so that your brand is instantly recognisable across platforms.
The influence of influencers will change
The power of influencers on social media sites such as Instagram and TikTok has become undeniable and unavoidable in recent years. However, in 2022, the way these individuals influence others is set to change. The most notable change is that influencer marketing will shift from the extravagance of luxury lifestyles towards a more niche focus on an individual’s conduct, values, and the message they aim to portray. Businesses that can demonstrate this through their social marketing are likely to gain favour with online browsers.
Talk to Add Nett today
To find out more about the most anticipated social media trends of 2022, all you have to do is reach out to the Add Nett team today. We can help businesses maximise their SEO potential, as well as drive interactions through digital marketing and social media presences on many of the most popular platforms such as Facebook and Twitter. Contact us now.
We take care of business by understanding what matters most for your company. More than ever, a strong presence on the web with a high-performance website builds a strong and solid foundation for your digital marketing and marketing content needs. Our state-of-the-art content system development empowers your business with the capability to reach a targeted audience on all devices, such as mobile, laptop, desktop and tablets. To find out more, call us on Add Nett (1300 233 638) or visit us at www.addnett.com.au.
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