Content Marketing Trends

Top Content Marketing Trends For 2022

Like the arts and design sector, content marketing is influenced by annual trends. These trends span the technical and the aesthetic, and are formed based on the opinions of a number of popular figures as well as what sells well with the general public. 2022 is just around the corner, which means it’s time to start looking ahead to the new year and researching what trends are set to take the digital marketing world by storm. Read on to find out what you’ll be selling all over your social media feeds in the next year.

Mobile optimisation will continue to dominate

Recent years have seen online browsers using their mobile phones to complete more and more searches. Especially with social media continuing to dominate the daily lives of many, the mass public is now choosing to shop, interact, and browse via their mobile phones. As a result of this, 2022 is set to be another year full of businesses optimising their online content for mobile formats. Having excellent mobile browsing capacity also helps your website’s SEO, which drives your virtual visit numbers and increases the likelihood of converting potential customers into paying ones.

UX will be a deciding factor for many

Content Marketing Trends2021 was a massive year for the championing of diversity and the improvement of accessibility – this also includes within online microcosms, such as websites and on social media networks. Because of this, the overall user experience (UX) of content is predicted to be one of the most persuasive content marketing trends for 2022. If your content demonstrates an understanding of what it means to be accessible and puts that into practice, then not only are you gaining favour with those who care about accessibility, but you’re also widening your overall pool of potential customers.

Voice will overhaul existing search habits

With our everyday lives not leaving people with much time to unwind, the desire for simplicity and convenience will become overwhelming in 2022. Due to this, voice search via AI tools like Siri or Bixby is set to skyrocket as more and more people search for content with a simple voice command. This means that content should be marketed in a way that allows for it to be found via AI. There are two primary ways that this can be done; firstly, by using long-tail keywords, and secondly by utilising the 5Ws within your content.

Contact Add Nett today for content marketing advice

If you’d like to learn more about the upcoming trends for content marketing in the next year, our friendly and knowledgeable team is here to help. Contact us today to find out more about how we can help you and your business.

We take care of business by understanding what matters most for your company. More than ever, a strong presence on the web with a high-performance website builds a strong and solid foundation for your digital marketing and marketing content needs. Our state-of-the-art content system development empowers your business with the capability to reach a targeted audience on all devices, such as mobile, laptop, desktop and tablets. To find out more, call us on Add Nett (1300 233 638) or visit us at

We service the Eastern Seaboard of Australia as well as the USA.