Search engine optimisation or SEO is one of the most vital digital marketing techniques that will help increase website traffic, leads, brand awareness, sales, and revenue. This is the process of placing your online business at the top of search results by using the keywords related to your business. Here are some SEO tips to enhance your business’ website visibility to make you on top of your game.
1. Conduct an on-site audit
It is essential that you do a regular SEO audit to determine the performance of your website. Errors like broken links, sitemap errors, 404 errors, canonical errors, and redirects may affect your SEO rankings. You can use tools like Google webmaster tools to fix these errors to further improve search engine rankings. Add Nett provides such audits and service Carrum Downs, Dandenong, Frankston, Mornington and Mornington Peninsula.
2. Mobile optimised
Famous search engines like Google prefer mobile-optimised sites. This means that your website should be easily accessible to mobile devices. Mobile optimised websites are often shown on search engine results. There are also instances wherein Google penalises those websites that are still not mobile optimised and even grants them less visibility.
3. Use engaging and relevant content marketing
The content on your website is an important factor that attracts the visitor. Therefore, it is essential to write engaging and thought-provoking content with the attention-grabbing title tag. In addition, check the SEO compatibility of the content of your website. This is to ensure that your content is readable and understandable to your target audience. The content of your website should be unique, informative, engaging, and in line with your business.
Also, ensure that your content is up to date. Because if your target audience notices that it hasn’t been updated over time, they will be less engaged with your website. Keeping it updated regularly will somehow tell your customers that the business is doing good and still running and that you are working hard to keep it optimised.
4. Use relevant and engaging images
Images play a crucial role not only to your website design but also to your search engine visibility. Therefore, it is important that you carefully choose a picture that engages your target audience to learn more about what you are offering.
Don’t forget to put an alternative text on your images because search engines cannot read images and will rely on text. It would even be better to use your focus keyword in writing your alternative text.
5. Use long-tail keyword
Use a long-tail keyword as per your target geographic location. This will help increase your local search engine visibility and reach your target audience. It is also important to choose a keyword related to your business. You can use product or service terms, brand terms, or even your competitors’ terms. Think of a focus keyword that will lead a user directly into your website.
6. Use the power of social media
Social media, nowadays, is considered as the best platform to upsurge traffic and visibility. Try to work and implement a good social media strategy to enhance your work. It is also best to optimise your website to all social media profiles.
By following these tips, you will surely increase the visibility of your website in search engines. Contact Add Nett as they will help with a good marketing strategy for your business.