What are the best strategies for social media marketing?
The social media landscape of 2022 has more competition and networks than ever before. With that in mind, a prudent strategy can help ensure you do not waste time on fruitless social media marketing work. In this guide, we introduce the best strategies for social media marketing to help you reassess your priorities for 2022.
Research your target audience
Your marketing work should never be based on assumptions. Social data is available to you throughout the networks and it can help you better understand your target audience. Remember that different types of audience are attracted to different platforms so make sure you are targeting the right demographic from the outset.
Set realistic goals for your business
What exactly do you hope to achieve from social media marketing? Planning starts with knowing your goals, whether it be increasing brand awareness, boosting community engagement or something else. Your goals will form the basis of your social media marketing strategy and determine how much time you will dedicate to your campaigns.
Take the time to define your goals if you want to have any hope of achieving them.
Focus on making engaging social content
The quality of your content will make or break your digital marketing efforts. Your goals should give you a pretty clear idea of the type of content to publish, but what is your content strategy? Think about the following:
Be consistent to make your brand recognisable
Utilise stories for time-sensitive posts
Create short-form videos
Demonstrate your human side
Conduct competitive analysis
Consider your most important KPIs and metrics
Your social media strategy should be data-driven. This means determining the most important social media metrics – not the vanity ones, but the ones that truly align with your goals.
Number of clicks
Performance of hashtags
Numbers are the way to assess the performance of your social media marketing strategy, but they must be put in context to align with your objectives.
Timeliness is of the utmost importance in 2022. You are expected to keep presenting fresh content regularly and your followers need you to be available as much as possible. Customers will not always operate on your clock, so you need to think about your timing and being punctual.
Always post at the best times to engage – this means doing your research and learning when is best. Also, be quick to respond to customer questions and shout-outs – failure to do so will make you look bad, and the algorithms like to see high engagement and interactions in a short time-frame.
Is your social media marketing strategy fit for purpose?
Add Nett We take care of business by understanding about what matters most for your business. More than ever, a strong presence on the web with a high-performance website builds a strong and solid foundation for your digital marketing and marketing content needs. Our state-of-the-art content system development empowers your business with the capability to reach targeted audience on all devices, such as mobile, laptop, desktop and tablets. To find out more, contact us on Add Nett 1300 Add Nett (1300 238 638) or visit us at www.addnett.com.au.