When you start a small business; one of your first tasks is to focus on how to get your first few customers through the door. In doing this you might turn to traditional forms of advertising such as local papers, radio, outdoor billboards, and print media, just to get your product or service noticed. You may also want to ensure you build an aesthetically pleasing website that showcases your products and services and makes the user experience enjoyable.
Well, if that’s what you’re thinking it’s a good start. However, along with a powerful website, it’s best to have a digital plan that is both cost effective and wide reaching, such as a social media marketing strategy. There is a huge marketplace of prospective customers online and, this is a much larger group of people than you can likely attract locally. Adopting this type of strategy, you have the potential to reach an enormous audience, in a cost effective and measurable way.
Add Nett is an Australian digital marketing company that can help you attract new traffic to your website, creating new leads, which in turn creates the ability for you to increase your conversions and sales. In other words, we can help you market your business. We use different social media marketing strategies. There are many platforms, however; we are sharing what we believe to be the best ones depending on your type of business:
Producing varied types of Social Media Content
You may find it easy to post pictures on Instagram, a quote on Facebook or a short tweet on Twitter, videos on YouTube and promote your services on LinkedIn, and so on. Along with this, what you should consider is posting different types of content, such as blog posts, videos, infographics, and photos to support the overall content strategy.
- Providing Education
This means providing valuable information and practical advice on your social media accounts to your users and customers. No matter what your goal is, this is one of the social media marketing strategies that can allow you to reach your business outcomes. Your followers will consider you as an authority and eventually may become a loyal follower, or at the very least like your posts, share them and visit your website.
- Incorporating AR (Augmented Reality) and VR (Virtual Reality) in your online marketing strategies
It will allow your potential buyers and customers to understand what you are selling because they are able to experience your products/services, as they would in everyday life. This could enable you to influence their buying decisions directly; and benefit your business in the process.
- Live Streaming
This is one of those social media marketing strategies that have been used by marketers in the past and continues to be popular in the present too. The reason being is many audiences like to watch videos, rather than read blog posts or social posts and this preference can be expected to grow stronger into the future. So, start now, focus on it, and master it, to build the success of your brand.
People’s response to other users on social media is quite strong and using this strategy for your business is very effective. Interact with your followers as much as you can. Answer their queries, provide explanations, react to comments (good and bad) and refer to user-generated content. This type of interaction on social media is critical for engagement.
Social media is an excellent tool, when a motivated digital marketing company like Add Nett is working with you. Contact us for a fast quote on 1300 233 638 (1300 Add Nett) or visit us at www.addnett.com.au
We service right across the South Eastern Seaboard of Australia. (QLD, NSW, VIC and Tasmania).