website performance

Why does website performance matter?

If you operate or manage a website, it’s crucial you maintain optimal web speed or performance. Websites that load quickly are an effective digital marketing strategy, as they’re more likely to help your business perform better in search rankings, improve site traffic, and generate positive user experiences and greater retention. Interested in the benefits website performance could offer your business? Read on for our helpful hints.

Website performance affects conversion rate

Conversion rate refers to the rate at which users complete desired actions, such as clicking on links or navigating to internal pages. If your site loads more quickly, it will attract more users who will convert at higher rates. Decreasing your page’s load time could see a rise in conversions and thus generate better results for your business.

Good performance means lower bounce rate

The percentage of website users leaving a site after viewing one page is known as the bounce rate. You’re more likely to have a higher bounce rate if your page takes a long time to load.

Website performance impacts SEO

If your site performs well, it’s more likely to feature higher in Google’s search rankings. Speed has been a crucial ranking factor for mobile websites since 2018, and Google’s long included speed in its search results algorithm on desktop devices. As Google’s aim is to deliver information to users as quickly as possible, a faster site will generate better results.

Good performance leads to satisfied customers

If your page loads quickly, especially after a user has performed an action, it’s more likely to lead to a positive user experience. Waiting for a slow-loading page or lagging content can cause frustration, and may cause users or potential customers to leave your site and try somewhere else.

Factors influencing your website performance

Page weight

Your website design and build greatly impacts your site performance. Large and heavy files will inevitably increase your page’s load time. Keeping your site lighter with smaller files isn’t easy. As sites have become more complex and the rise in applications has increased, websites have become more functional and engaging – and, at the same time, heavier.


You might have a light website, but if there’s a slow network it won’t load well. The networking equipment and the quality of service available to users will impact connectivity, as will mobile data usage instead of WiFi. While these factors are largely out of the hands of web developers, they can still improve performance through minification, compression, and using a CDN to host content.

Contact us

At Add Net, we take care of business by understanding about what matters most for your business. More than ever, a strong presence on the web with a high-performance website builds a strong and solid foundation for your digital marketing and marketing content needs. Our state-of-the-art content system development empowers your business with the capability to reach a targeted audience on all devices, such as mobile, laptop, desktop and tablets. To find out more, call us on Add Nett (1300 238 638) or visit us at We service the Eastern Seaboard of Australia as the USA.