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Why updating and rebuilding your website is critical

The digital marketing space is ever dynamic, and an outdated website can negatively affect your business. A dull website that is hard to navigate can scare away potential clients before they even find out what your business is about.

If you wish to stand out from your competitors, you must ensure that your website is up to date with the latest web standards. It must also keep up with search engine algorithms responsible for ranking and visibility.

Below are four reasons you need to rebuild or update your website occasionally.

1. Update your website to improve its visual appeal

Your website’s appearance reflects your business directly. Its first impression portrays your company’s vision. Therefore, you must revamp it regularly to keep up with the latest trends. If your site looks poorly structured and outdated, potential clients may think the same about your business.

The design of your website should be aesthetically pleasing and easy to navigate on various types of devices. Incorporating high-quality images and updated logos, and branded content will attract more people to your site.

2. Update your website to improve the speed

When it comes to business sites, the faster, the better. A slow-loading website is likely to turn off potential customers very quickly, and they might abandon your site before they get information on the products or services you offer.

Updating your business website can help you retain your current clients while improving conversions for new visitors. It also makes digital marketing through Facebook Ads, Google Adwords and Pinterest Ads more effective. The more time people spend on your website, the more likely they will click on such ads and give you value for your money.

3. Search Engine Optimization (SEO)

Major search engines such as Google update their algorithms occasionally, and SEO rules are constantly changing. Rebuild or update your website to stay on top of these iterations and build an SEO strategy to keep your website visible to potential clients.

Revamping your SEO strategy may involve updating your website’s underlying code or reassessing new content. Your web designer will consider the available options and advise you on the most practical steps.

4. Improving security

Update your websiteHacking and other forms of cybercrime continue to pose a significant threat to the survival of many businesses. Regularly updating your site’s security system is crucial to protecting your business and keeping your clients’ information safe.

Web hosting providers help keep websites secure through regular updates, so ensure you update your website with the latest technologies. Ensure to maintain updated firewall protection systems, anti-virus software, and disaster recovery plans or backup services. Work with a reputable and well-maintained hosting company to further safeguard your website’s security.

Your website is supposed to bring in new business while maintaining your current clientele. Contact us today for swift and affordable website updating or rebuilding services.

We take care of business by understanding what matters most for your business. A strong presence on the web with a high-performance website builds a solid foundation for your digital marketing and marketing content needs. Our state-of-the-art content system development empowers your business to reach a targeted audience on all devices, such as mobile phones, laptops, desktops and tablets. To find out more, call us on Add Nett (1300 233 638) or visit us at www.addnett.com.au. We service the Eastern Seaboard of Australia as the USA.